American Jewelry And Loan

American Jewelry And Loan

American Jewelry and Loan American Jewelry and Loan is owned by Leslie “Les” Gold, the son of a pawnbroker who once owned Sam’s Loans, a now-defunct pawnshop on Michigan Avenue in Detroit. Les first opened American Jewelry at the Green Eight Shopping Center on 8 Mile Road in Oak Park in 1978, moving to its present location in 1993.The Gold family and the daily operations of the store are the subject of the truTV reality show ‘Hardcore Pawn’. This flagship show has broken numerous audience records and recently celebrated its 100th episode. Visitors are often surprised to learn that the store still operates as a full-service pawn shop and that members of the Gold family are still heavily involved in the daily operations in the store despite their busy filming and appearance schedules.
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American Jewelry And Loan

Visit Our Stores With over 10,000 square feet of showroom space, American Jewelry and Loan offers the biggest selection of gold, platinum, diamonds and watches in Detroit- for half the cash you’ll pay at department stores! Whether you are looking for leading designer names or custom made, our certified gemologists will be happy to help you find exactly what you’re looking for. While you’re here, be sure to check out our electronics department. If you’re looking for a big screen TV, Apple MacBook, Dell XPS, Chromebook, home stereo equipment or car audio equipment, our prices can’t be beat! We also have an enormous selection of designer purses, furniture, furs, power tools, hand tools, sporting equipment, antiques, and (of course) Pawn Gear and things that you’ve seen the Golds negotiate and buy on the show! We are often asked about meeting Les or Seth.  The Gold family still manages the day-to-day operations of American Jewelry and Loan. One or both of them are working at the store nearly every day. However, with filming, appearances, managing the store, and other scheduling conflicts, it is impossible to guarantee that your visit will coincide with their availability unless you are part of a scheduled tour.
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American Jewelry And Loan

I've gone to this shop about half a dozen times. They are extremely pleasant, very professional, and so accommodating. All the guys I have dealt with several of the gentlemen that work there, including Don and Donnie. Everyone there is so friendly, so polite, so helpful. I went in for jewelry appraisals, and they have no problem in testing your pieces just to tell you if real or not. They offer fair market value appraisals, with no obligations. I really appreciated how easy it was to work with them, no pressure, no lowballing. Quick easy transactions each time. Highly recommend this shop for transactions, especially if you are selling. I haven't done a loan, but each time I have been in someone has been starting or continuing a loan, and the guys have been so kind and gentle with them. It's really impressive. I also love looking around at the awesome stock this shop has – it's jam packed with tons of different things. They have violins, jewelry, antiques, it's incredible and the list goes on and on. This is a high class shop.
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I've gone to this shop about half a dozen times.  They are extremely pleasant, very professional, and so accommodating.  All the guys I have dealt with several of the gentlemen that work there, including Don and Donnie.  Everyone there is so friendly, so polite, so helpful.  I went in for jewelry appraisals, and they have no problem in testing your pieces just to tell you if real or not.  They offer fair market value appraisals, with no obligations.  I really appreciated how easy it was to work with them, no pressure, no lowballing.  Quick easy transactions each time. Highly recommend this shop for transactions, especially if you are selling.  I haven't done a loan, but each time I have been in someone has been starting or continuing a loan, and the guys have been so kind and gentle with them.  It's really impressive.  I also love looking around at the awesome stock this shop has – it's jam packed with tons of different things.  They have violins, jewelry, antiques, it's incredible and the list goes on and on.  This is a high class shop.
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American Jewelry & Pawn, Inc. of Nash County was established in 1984. Our business is located at 4510 Sunset Avenue between Rocky Mount and Nashville, NC. American Jewelry & Pawn has the largest selection of handguns in Rocky Mount. They also carry a full line of sporting goods and supplies. Cash loans are also given on: gold, silver, diamonds, jewelry, coins, TVs, stereos, guitars, firearms (new and used), ammo, scopes and accessories. Stop by today to see the great selection.
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American Jewelry and Loan is not only giving people the opportunity to donate money toward charity this year, but they are also putting some extra holiday cash in the pockets of their patrons. Affordable Luxury, which has become very popular at the store, gives frugal fashionistas the opportunity to obtain authentic high-end brands such as Louis Vuitton, Hermès, and more for reasonable prices. Harrison highly encourages the public to use their services for easier and safer transactions.
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We are often asked about meeting Les or Seth.  The Gold family still manages the day-to-day operations of American Jewelry and Loan. One or both of them are working at the store nearly every day. However, with filming, appearances, managing the store, and other scheduling conflicts, it is impossible to guarantee that your visit will coincide with their availability unless you are part of a scheduled tour.
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“He first started giving back scholarships for students to attend the University of Michigan; the problem was, they weren’t competing academically. So he started a charter school. So that’s the Jalen Rose Leadership Academy. Interestingly, that school is located very close to American Jewelry and Loan, so we’re very excited about that,” says Cyndee Harrison, the store’s marketing director.
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Les’s only son, Seth, is an alumnus of the University of Michigan and has been a co-owner of American Jewelry since graduating from school. Seth handles the store’s marketing division and claims that if it was not for him, the shop’s only marketing campaign would be “an ad in the Yellow Pages”. Les’s daughter, Ashley, has a bachelor’s degree in business administration from Michigan State University and earned her graduate diamond certification from the Gemological Institute of America. Ashley is a co-owner of American Jewelry and has been working there for more than fifteen years, although she took three years off at one point for maternity leave. The sibling rivalry between her and Seth is a common element of many episodes.
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American Jewelry & Pawn has the largest selection of handguns in Rocky Mount. They also carry a full line of sporting goods and supplies. Cash loans are also given on: gold, silver, diamonds, jewelry, coins, TVs, stereos, guitars, firearms (new and used), ammo, scopes and accessories.
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In addition, Rich Pyle, one of the American Jewelry clerks who was featured in many episodes of Hardcore Pawn, has since left the show and became host of another television series for the National Geographic Channel, Meltdown, a series focusing on the recycling of precious metals. That series debuted on National Geographic on October 31, 2013.
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During the event, the Golds will be spreading plenty of cheer by celebrating their year of giving with previous charity partners like Wigs for Kids, Jay’s Juniors by Jay Towers, and THAW. Customers will be able to shop for everything on their holiday wish lists from jewelry to electronics, and even luxury items, all while enjoying food, drinks, and carolers.
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“Consignment is hard, Craigslist can be risky and a lot of trouble, eBay can be a pain dealing with shipping and all of that,” says Harrison. “We just encourage people to bring their items. If you have gold, jewelry, or other valuable items, you can probably get a fair price for them and save money. They can also use that money to buy things at a cheaper price than retail.”
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Due to similarities to Pawn Stars, Hardcore Pawn has been described as simply being a knock-off and a capitalization on the breakout success of Pawn Stars. Les Gold, defends the show with claims that his show is a true representation of what a pawn shop does, focusing on the human element and showing that people are suffering tough times and need money for basic necessities like food and rent.
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AJL was opened in 1978, and has since become one of the largest and most recognized pawn shops in the world. It is the setting of the record-breaking reality show, Hardcore Pawn, but remains a dedicated, full-service pawn shop for the Metro Detroit area and beyond.
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This place is great! My father had taken me here a few times and each time I am very impressed with their great selection and knowledge of their items. My father frequents this place a lot, trusts this business, and recommends this pawn shop to anyone in need of one.

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